WHO NEEDS FLOOR PLANS FOR THEIR PROPERTY LISTING? ACCORDING TO RESEARCH DATA, PRETTY MUCH EVERYONE.
Did you know, in a recent survey of home buyers by Zillow, floor plans were voted to be the 2nd most important feature on a listing? Not only do they show buyers the flow of the property, but adding them to a real estate listing can increase click-throughs by 52% (Rightmove.com)! It is estimated that real estate websites have an average of 20,000,000 views on floor plans alone.
They also allow a potential buyer to gather information about room layout, see how each of the rooms fit in relation to others, and understand the flow of a property which isn’t always apparent from photos alone. There is a good reason architects use floor plans as the basis for their work. So, while professional photos are still the most important visual asset, a clearly drawn floor plan will give structure to them.
Being able to visualize the layout of a house, one can easily determine whether to visit an open house or not, helping to further qualify potential buyers visiting your client’s property. We provide professional high resolution plans in JPG (4000x3000px), PNG (6000×4500), and SVG formats which will significantly improve the quality of your listings. Our plans have a modern look, they are easy to read, and identify each room.
HOW DO FLOOR PLANS SAVE BOTH THE AGENT AND THE BUYER’S TIME?
Providing plans in your listing means buyers don’t need to waste their time visiting properties that won’t suit their needs which, in turn, saves the agent’s time showing the property to people who will not buy the house.
Since online real estate websites allow anyone to quickly review numerous properties without needing to visit them in person, the quality of your online listing is critical. You need to draw people in using every asset available, before they even think about traveling to see a home in person.
Our 2D plans allow buyers and renters to understand the essence of the property, the spaces and rooms, and how they all connect to each other in an easy to understand format.
HOW TO ATTRACT & ENGAGE HIGHER QUALITY PROSPECTS
Looking for better ways to engage prospective buyers and increase the number of truly qualified prospects?
As more and more agents have realized, using high-quality marketing materials to help their listings and services stand out results in quicker sales of homes. A floor plan is an amazing lead generation tool when used in combination with professional photos. And buyers like to see them – in fact, 93% of buyers say they are more likely to view a property with a floor plan. Additionally, including floor plans has proven to reduce time on market by up to 50%.
A study by Rightmove.com found that 1 in 10 buyers would never visit a property if they did not get to see a floor plan first, and many more indicating they would be less likely to view it.
IN CONCLUSION…
In a game of numbers, increasing your percentage of success at every opportunity will help ensure long-term viability. Adding professional floor plans to our bespoke photography services is a great way to start seeing the benefits of a listing that truly stands out.
When you consider the incredibly reasonable price of each of REAL Photoworks’ services, versus commission lost to a price reduction of a property on the market for too long, you will begin to see the value of marketing assets which are proven to help sell faster.
Did we forget to mention professional photos are the #1 most important feature of a listing?
/cheers
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